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Business PlanDr. of BBQ - Cont'd: |
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Although price comparison is a legitimate consideration, we believe that it is not the dominant factor in a customer’s decision to return.
The quality of our products far surpasses those available to the Central Illinois market; however, that does not always result in higher prices for the consumer. In fact, many our products are comparably priced, if not lower, than what our regional competitors present.
The quality of our products far surpasses those available to the Central Illinois market; however, that does not always result in higher prices for the consumer. In fact, many our products are comparably priced, if not lower, than what our regional competitors present.
After the initial product was offered in doctor’s offices throughout Central Illinois, many of my customers emailed me or personally called to state that that they had a reoccurring desire for BBQ within a few days after lunch had been served at their location. Most of my customers conceded that they ultimately patronized one of the following (Springfield) restaurants: Smokey Bones, Corky’s, or Damon’s.
I have consistently heard the same comment from those individuals, relative to their culinary experience, which reflected that their desires were not satiated by the competitor’s products. This common observation is indicative of an exceptional level of quality and skill as a BBQ company. It is extremely interesting to note that BBQ, unlike most other food products, can become somewhat of an obsession. This might be attributed to the fact that, although many people can duplicate the quality of a commercially prepared steak, pasta sauce or deserts, most individuals lack the knowledge, equipment and experience necessary to make good BBQ at home.
SALES LITERATURE
We currently have and use mailing lists for all of the following:
Doctors Offices
Dentists Offices
Chiropractic Offices
All Associations registered with the Secretary of State’s Office for the State of Illinois.
Churches and Non-Profit Organizations registered in the State of Illinois.
Homeowners who have owned a house valued at $250,000.00 or more for more than 4 years in Sangamon County.
TECHNOLOGY
We have the following professional-grade equipment used for smoking meat products. A complete list of professional equipment is attached.
David Klose (mobile) commercial smoker unit valued at $12,000.00
David Klose commercial grill valued at $1,100.00.
Cook Shack upright Multi-fueled computer operated smoker valued at $9000.00
EXPANSION OF PRODUCTS AND SERVICES
In addition to maintaining the current product line, we anticipate expanding our products to accommodate the demands of our customers. In August of 2005, we offered some new products to our customers including a line of smoked fresh vegetables; those products were received positively and integrated successfully with current dietary trends. We will work closely with our suppliers to develop and implement the highest standards, in our product line.
After years of continued testing and refinement, we are manufacturing private-label BBQ and homemade mustard products. Currently we are scheduling the events that we will be attending during 2006. We have accepted invitations to participate in, and offer our products, at the Decatur Celebration, Route 66 Celebration, as well as the Spoon River Festival. We expect to add at least two additional events [per month] through December 2006.
If you have questions or comments write to: Comments & Questions
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